SAUL BASS (Deepend
Design Limited, 1999/2010) SAUL BASS (1920-1996) was not only one of the great
graphic designers of the mid-20th century but the undisputed master of film
title design thanks to his collaborations with Alfred Hitchcock, Otto Preminger
and Martin Scorsese. Saul Bass was born in America in year 1920 and he died in
1668. He was a graphic designer and filmmaker. He is most recognized for his
motion picture title sequences design. He has even worked for Hollywood’s greatest filmmakers. For example,
Alfred Hitchcock, Stanley Kubrick or Martin Scorcese. Probably his most famous
work are the paper cut-out of a heroin addicts arm. He did that piece for The
Man with the Golden Arm. According to Neef et
al. (2006) Scorcese said about Bass ‘It has been a dream of mine to
work with Saul Bass ever since I tried to capture his style in my own
“imaginary” movie titles which I drew at ages 12 and 15 in a composition book I
kept hidden at home. He designed some logos as well. AtandT Bell System
logo or Continental Airlines logo are just two of many he did.
fig.1 The
Man with the Golden Arm - animated paper cutout of a heroin addict's arm - 1955
He was born in May 8,
in New York.
He started his studies at the Art Students League, it is an art school in New York City which is
interesting not because of its quality, but as well because they have no degree
programs or grades. Then he moved on and started to attend Gyorgy Kepes classes
at Brooklyn College. His first bigger success was
during period when he worked in Hollywood
as a printer for film ads. Once he was working with Otto Preminger and when
Otto saw his film poster work he was impressed and asked him to do the title
sequence. This was like an open door and it was up to Bass to go in or close
them. He didn’t close them at all, he realized how important and valuable are the
opening and closing sequences of a movie. Not many people pay attention to
titles. It is getting better nowadays thanks to improved animation techniques
which can make them more interesting. But I think especially opening titles are
very important to give you the feeling about the movie. Titles are and will be
always underestimated. You don’t go to the cinema to watch the titles, you want
to see the movie, your favorite artist and what will happened and titles are
just the barrier. But once you make them entertaining or somehow interesting it
can change. Not many of them are like that.
fig.4
AT&T logo - Saul Bass - 1984
I already talked about
The Man with Golden Arm. To understand the title sequence you should know what
the film is about, so here is the story: Jazz musician is heroin addicted, he
is locked up and he gets clean, but when he gets out of the prison he has a
really hard time to stay clean. For That time period it was very controversial
film. It us usual to talk about drug addiction now, but it wasnt and the
difference between now and then is so huge, that the Motion Picture Association
of America refused to certify the film, but that is a different story. In the
sequence he used hand, because it is the main tool for drug addicted person. He
has done so many title sequences that it would take a while to write them all in
here, so here are some of the most interesting ones: North by Northwest, Psycho
or Casino. As you could read according to Kamp and Lawrence (2006) that his strikingly imaginative
title sequences introduced dozens of films, including some of the best by Otto
Preminger (Anatomy of a Murder),
Alfred Hitchock (Vertigo),
and Martin Scorcese (Goodfellas),
and, in some cases, were more memorable than the films themselves (Edward
Dmytryk’s Walk on the Wild Side, Scorcese’s
Casino). A Snob controversy
rages over the extent of his involvement in Psycho’s
shower scene- some swear he actually directed it, whole others say just drew
the storyboards-and hard-core Bassists extol his sole feature as director, Phase 4 (1974), an impenetrable sci-fi
story about superintelligent ants.
fig.3
Minolta logo - Saul Bass - 1978
His creativity was spread
all over the commercial design field. He didn’t just stick with title
sequences, another work he has done are some very famous logo. According to
Heskett (2005) the design practice of Saul Bass was built on the twin poles of
film publicity and corporate logos. It is actually sad, that we usually know
just the logo. And if we really like it we just usually search what does that
certain company does, but nobody cares about the author. Do you know who has
made Bell Telephone, AtandT globe Continental Airlines, Dixie,
Minolta,Frontier Airlines logos? Sean Bass did, but nobody really knows and
that might be a good thing, because in this industry you will probably know
someone who has done something really bad, but not vice versa.
fig.5
Anatomy of a murder screenshot - opening sequence titles - Saul Bass
The Los Angeles Society
of Contemporary Designers is an organization he was part of. According to Drew
and Sternberger (2005) de Harak was a founding member, along with Lustig, Saul
Bass and others, of the Los Angeles Society of Contemporary Designers. De Harak
remembered being struck by both the content-consciousness of Bass.
Nourmand (2003/2007) Saul Bass died in 1996, in Los Angeles, leaving behind a
flourishing design empire with Bass Yager Associates, and a heritage which
will continue to inspire creative designers and film-makers.
To be honest, I don’t
like that much his work. I can see the intellectual connection between the
titles and movies. He uses nice visual appearance which fits the movie. You get
the feeling what is the movie about from the titles. So technically it seems
perfect. It just doesn’t impress me much.
REFERENCES:
Internet
Deepend Design Limited
(1999/2010) SAUL BASS. Available
at: http://designmuseum.org/design/saul-bass (Accessed: 25 November 2010).
Nourmand, T.
(2003/2007) SAUL BASS. Available
at: http://www.saul-bass.com/ (Accessed: 25 November 2010).
Books
Neef, S. (ed),
Ketelaar, E. (ed), Dijck, J. (ed) (2006) Sign
Here! : Handwriting in the Age of New Media. Amsterdam:
Amsterdam University Press.
Kamp, D., Lawrence, L. (2006) Film Snob’s Dictionary : An Essential Lexicon of
Filmological Knowledge. United States of America: Broadway
Books.
Heskett, J. (2005) Design: A Very Short Introduction. New York: Oxford
University Press.
Drew, N., Sternberg, P.
(2005) By its Cover : Modern American
Book Cover Design. New York: Princeton Architectual Press.
Images
fig.1 Martin, D.
(2002/2010) The Man with the Golden Arm.
Available at: http://www.areaofdesign.com/americanicons/bass.htm
(Accessed: 28 November 2010).
fig.2 Verstappen, H.
(1999/2010) Saul Bass. Available
at: http://www.thelooniverse.com/movies/west/saulbass/saulbass.html
(Accessed: 28. November 2010.
fig.5 Bushell, D.
(2004/2010) All about the Old School. Available
at: http://dbushell.com/2010/01/06/all-about-the-old-school/ (Accessed: 28
November 2010).